You know that a book is a powerful tool for a coach. It helps establish your expertise in your market, and it can exponentially expand your audience.
Not only that, but it’s the single best way to get the attention of mainstream press outlets, influential bloggers, and podcasters and to land paid speaking engagements. There’s virtually no downside to writing a book.
Except for the actual writing of it.
If you don’t consider yourself a writer, you may think that the benefits are out of your reach, but even self-avowed non-writers have options.
Repurpose. This easy and popular option uses the hundreds or even thousands of pages of content you’ve already created, so there is almost no writing involved. You may need to edit for flow and update ideas, but otherwise, you probably have a ready-made book sitting right on your blog.
You may be thinking, “Why would anyone pay for a book that’s just pulled from my blog?” People will pay for information that is organized to make their life easier, even if that same information is available for free elsewhere. In fact, Darren Rowse of ProBlogger.net used this technique to publish his wildly popular 31 Days to Build a Better Blog.
Use Private Label Content. Not enough content to repurpose? No problem. Some companies specialize in creating content you are allowed to license and use as your own. It’s called private label rights content (PLR). High-quality, well-researched content makes the perfect jumping-off point for your next book.
Two things you need to know about PLR: First, because it’s sold to more than one person, you must edit the content to adapt it to your voice, your unique view of the industry, and to include your personality. Second, you cannot use PLR to publish a book on Kindle, as this violates their terms of service.
Outsource. Want a book that’s all you without having to do the work? Hire a ghostwriter. These professionals will work with you to create a book that is uniquely yours. And, you’ll have a well-written book with your name on it, without typing a word.
Having a published book on your coaching resume can work wonders for your business growth. It will bring you clients, expand your audience reach, and may even attract some press. But it can’t do any of that if you don’t write the book in the first place. So take one of these ideas and get your book written. You won’t regret it.